Not every prospect is ready to buy today. But according to SiriusDecisions, it's a mistake to ignore those leads. 80% of prospects that don't make the grade today will buy from someone within the next 24 months. 

It’s tempting to try and rush your cold prospects through your sales process simply because you need to convert them into paying customers. But in B2B sales, you must earn the prospect's trust by knowing and tracking their interests, and nurturing them with relevant content and education. 

In this webinar, learn how you can use prospect data coupled with marketing automation and lead nurturing to:

  • Tell your sales reps what each prospect is interested in so they can communicate more intelligently about topics that resonate
  • Arm your reps with the tools and content to easily engage and keep in touch with hot prospects 

Join us for the live webinar:
The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities

Webinar presenters:
Don Wynns, Vice President, Business Development, ZoomInfo
Lisa Cramer - President, LeadLife Solutions

The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities
Date: Wednesday, April 10
Time: 1:00 pm ET (One Hour)

Join ZoomInfo's Don Wynn and LeadLife’s Lisa Cramer in their discussion of best practices and the 4 key elements for converting cold leads into sales opportunities:

  1. Why you need to update your lists for refining your target audience
  2. How to apply demographic, firmographic and psychographic data to your content and list segmentation
  3. Tools you can use use for tracking inbound behaviors and interest 
  4. How to define and execute a nurturing strategy that converts leads into sales-ready opportunities

We look forward to your participation.

Webinar Presenters:

Don Wynns
VP, Business Development

Lisa Cramer

LeadLife Solutions


Contact LeadLife Solutions: 

Connect with Relationship Economics on LinkedIn

7000 Central Parkway, Suite 330, Atlanta, GA 30328